Motivated by sweet success

In 2015, after 14 years of working in a garment factory in the village of Thmor Pean, Cambodia, 33-year-old Sreypoa Sin, stopped work to take care of her children. The family became soley dependent upon her woodcutter husband’s daily income which they found was barely enough to provide for their family.

This dire situation motivated her to start a new business – making Khmer cakes (Ansorm) with a start-up amount of 30,000 riels (approximately $10.85) providing her with a modest income.

In 2018, Sreypoa was selected to be a beneficiary of Cufa’s Livelihood Enhancement for Economic Development (LEED) program and received seed support from the project under Cufa’s operation. Since the project commenced, she has attended capacity building training, micro-enterprise training and received business improvement consultations. After intensively working on her business plan, being trained on marketing strategy and provided with seed support (a sack of glutinous rice, white sugar, green bean, and a box of red bull) Sreypoa has seen a rapid increase in her business.

Nowadays, Sreypoa has contracted five customers, a mixture of wholesalers and retailers. Her cakes are in high demand which has seen sales increased by 400%. She can use up 100kg of glutinous rice per week, producing a large number of cakes to meet the demand.

Motivated by big sales and looking for a potential location, she ambitiously created a grocery store after receiving seed support and gaining enough confidence from the training to explore another business opportunity to provide additional income for her family.

The program also taught Sreypoa how to manage her income to cater for daily expenses and this has enabled her to reinvest in her business and save some money.

Applying the knowledge and skills gained from the LEED program training has greatly assisted in Sreypoa growing her business and her income. The result of which has improved her family’s living conditions. Sreypoa’s neighbours have been watching her success and are they too are now interesting in the program.

Sreypoa thanked Cufa for the significant support both with materials and skills. She said of the program, “Hope is the zest of life and I hope to improve my business in the future”.