No More Power Rangers for Jue Jue

Jue Jue is a 9-year-old girl who lives in a village in Myanmar. A year ago she attended her first Children’s Financial Literacy (CFL) session and this set the way for Jue Jue to start a strong savings habit, though she did find it difficult at the start she was determined to save money every day.

Jue Jue had a passion for power ranger toys and she used to spend much of her pocket money on these toy as she loved to play with them, as any 9-year-old would. Whenever she had finished her homework, she was usually playing with power rangers as she felt happy while she was playing with the colorful toys. She was always thinking to buy a new one even though she had already owned many toys that was until she attended her first CFL session.

Jue Jue who is a very bright student found the lessons interesting and she attended them regularly even though some of her friends tried to get her to come and play. The more she attended and learnt through each lesson, the more her financial knowledge was broadened. After she had attended five sessions, she decided not to buy toys anymore as she was sure it was a waste of her money. Jue Jue made up her mind to open an account at her village-owned savings bank and she managed to save some money every day. Jue Jue no longer asks her parents for her school materials and stationery. Whatever she needs, she knows she can buy it by spending her savings. To date, Jue Jue has been able to buy for herself with her savings a backpack and basic school materials including an exercise book, pencil and ballpoint pen. She has now set her saving goals with a goal to save every day so she can spend her savings to support her at university.

Jue Jue says, “I share my financial knowledge to my family members and friends. I want them to know how to spend money and how to save money.” She persuades the other people to learn CFL lessons and to save money.


Photo: Jue Jue and her mother happily looking at her savings book.

more to offer

Related Articles

CFL TMBL 10th Anniversary

On the 12th of July, Cufa convened a special event in Phnom Penh to commemorate the 10th Anniversary of our Children’s Financial Literacy (CFL) program.

Subscribe Now!

Subscribe to get latest updates on our work.